Lupita Nyong'o announced
her ambassadorial contract with Lancome a French cosmetics giant a few
days ago and the whole black world went agog with the news. I found the
information of Kola Boof's Facebook page but the first thing that came to my
mind was "Cosmetics?" I decided to find more info about what they
sell… A lot of products but hey! they sell bleaching and skin whitening creams…
Hmm! why didn't our black skin activist notice that? Is it suddenly cool to
bleach because Lupita is the new black face of Lancome or is it just so cool to
compromise your standards as long as money is spoken?
I remember listening to the
glistering speech of this dark and lovely Kenya Hollywood actress a few weeks
ago and my head was getting great vibes as she told the tales of how she found
real beauty on the dark golden skin of Alek, the Sudanese super
model and how she prided in her own beauty black beauty from it. She expressed
her struggles and even shared the story of that young girl who was about to get
Dencia’s Whitenicious cream and how her own dark-skinned
success changed the little girl dark golden skin story. Her essence in
that Essence speech was a grand stand against bleaching and whitening of dark
skin, but here is another shade of the story she delivered for Lancome!
I was so sad to see scores
of women that waged war against skin whitening and bleaching, women who plagued
Nigeria because of Dencia’s Whitenicious roll out drums and gongs celebrating
our new bleaching ambassador, Lupita. More money is involved I guess, so we can
all compromise a little. The truth is Dencia was just doing business too and
she wasn’t forcing anybody to buy or bleach, in fact, more people will buy
Lancome skin toning, bleaching and whitening creams more than they did
Whitnecious because it now carries a black identity. I think that's cool,
bleaching gospel of a black Hollywood screen goddess rolling and not a hustler
like Dencia or am I missing something here?
I am not in any way
supporting skin bleaching, neither is my argument for Dencia any other bleacher
or against our new bleaching ambassador Lupita, my question and concern is
simple…
Where is Lupita’s essence?
What will she tell that little girl now?
“You can buy a bottle of
the skin lightening cream but not the whitening one!”
or she will tell the rest
of us…
“Don’t buy Lancome skinning
toning products, they’ve didn’t tell me they sell bleaching and whitening
creams in my contract”????
As far as I am concerned, Whitenicious and Lancome are
two cosmetic companies selling similar products, one is just bigger with a
wider range of product and the other is smaller and the business of a hustler
trying to break big like other big cosmetic product company. To shock you
a little, Lancome started with five perfumes in 1935 and now the make not just
perfumes, but skin damaging, skincare and makeup products. Whitenicious started
with five types of skin damaging products, maybe in years to come they will
make skincare products too #JustSaying
Talk Talk said this on the YouTube
“Sad how she calls out the owner of Whitenicious "Dencia" on her Essence speech about selling bleaching and whitening creams. Which if I'm not wrong ; she stands against skin bleaching and being the new ambassadress for Lancome who makes and sells bleaching and whitening creams as well; she quite a hypocritic act for her. That tells the "little girl” who wanted to buy Whitenicious by Dencia that, hey when there is money involve forget your believes and go with the money. I wonder what she is thinking right now.”
But there are
hypocrites like me who thinks it’s cool as long as you are big like Lancome.
Newley67 said
“most companies sell bleaching creams but not everyones intent is the same as Dencia's as in to completely change shades.. If used correctly and sparingly it can helping with bruising and scarring from things such as acne marks.. I’m just saying.”
Maybe Lupita is just with the Lip-gloss section like Emma Watson who is just the face of Lancome new lipstick range "Rouge In Love". One thing I've come
to realize is that we are humans in the least and the truth is, we are quick to
preach what is working for us, forgetting who we are and what we really stand
for.
Lupita was never an anti-bleaching agent, in fact, she confessed to giving in to the thought of bleaching at some point but won the battle when Alek the Sudanese supermodel showed up on her screen. I am still 100% in love with Lupita the actress but anytime she speaks about life and principles, I beg the world to watch and remember that she's only acting, she doesn't mean what she's saying, it's only a script. My anger is however with those men and women who blindly follow trend and pretend to have value while they truly don't, they stand where the crowd stand...
Yesterday it was anti-bleaching and anti-gay law and they screamed at the top of their lungs without reasoning, shouting Nigeria, Dencia et al… Today it's Lupita the screen goddess and even if she goes porno, they will tell you her job requires friction and showing a lot more skin… Tomorrow they will be there to carry guns and sickles to bury whoever or praise whatever as long as it's up there, somewhere in the news.
We must define what
we stand for and be ready to stick with our gospel all the time. Nas once said
he will never preach the gospel of alcohol but he goes around with a bottle
Hennessey now even if he's going to the White House. Money Made Men Mad?
Before you say I am
Pro or Anti XZY (product, people or value), ask yourself "Will I still
stick with my gun even on death ground?" If your answer is no, abeg shut
your trap and let the crowd screams and moan all they want. As for me, I am
forever against Rape, Bleaching, Drug Abuse, Prostitution and Corruption aka
PDP… don't tempt me with ministerial appointment though, I don't trust myself
because the scripture says I shouldn't.
I'm Abidemi Babaolowo Oderinlo
I Read What I Need, Write What I Like and Act What I Write
Tweets from @enyola
1 comment:
You just made me roll my eyes...
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