But to standing out and standing tall requires moving beyond this specification and expectations to produce what is exciting and expected. Sounds unusual but it is in the nature of man to set standards that are below their desires and sometimes personal needs, due to the fact that we are most times afraid of our abilities to achieve both the imaginable and unimaginable, we underestimate prowess and still we expect more than the output of the parameters we have set in motion, so to stand out we must add excitement to this expectation
Moving beyond what is specified and expected to what is exciting and unexpected really gets to break the ice, bringing in an element of surprise and excitement brings the world to our scene no matter how remote it is, and keeps the world we catch with us for life, men that are beyond our reach; friends and foe. With the exciting, the competition stops.
